Tesla Model X likely to do well.
Tesla Motors Inc. is all set to deliver its recent breakthrough a cross over SUV electric car that has been named as Model X. the deliveries are likely to commence from September, the fiscal year of 2015
The company was successful in selling 20,000 units of its popular Model S sedan during the first two trimestral. So now the company needs to work on its delivery mechanism if it wishes to supersede its annual target of selling 55,000 electric cars across the globe.
However at this point, Tesla has been doing relatively well and might be just on track to achieve its goals since the number of pre-orders for the Model X are relatively promising. Moreover, the company’s production rates at their sole Fremont manufacturing plant also indicate that the Model X cars might just keep pace with the demand and thus smoothly drive past the Fremont facility ramps by the end of this year.
The demand for Tesla cars has not been a major issue for the company ever; this can be governed through the numbers. The sales of Tesla’s Model S sedan which is priced at $70,000 before tax credits are taken into consideration have actually been capped since the company has the potential to manufacture a car of this nature. So the same is the case with Model X.
The company has not really unveiled the exact specifications for the Model X cars but still they have been successful in gaining more than 20,000 pre-orders for the crossover SUV already.
There are two reasons behind the influx of some many customers opting for a Model X. firstly, the trend of a crossover SUV is extremely prominent amongst America. This encompasses a masterstroke from the company since they are targeting a market with immense potential now the usually goes untapped i.e women.
According to Mr. Elon Musk, the chief executive officer of the company, almost more than half of the pre-orders have been made by women who recently are becoming active as car buyers.
According to BidnessETC, “Tesla’s Model X, in addition to being vastly different than the Model S and the discontinued Roadster, is also specifically designed to cater to women’s needs. The company’s design engineers used data from a focus group with women conducted last year.”
Furthermore when we assume that the company will start to deliver Model X in September. This will result in a short lived four-month window to bolster their unit sales digits for FY15 which is a relatively tough task.
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