Analysts believe that the kind of planning Mark Fields is carrying out for the company's future is going to take it ahead and head to head with rivals in the industry soon.
Fords Motors has been in the news again, this time around for investors and analysts wondering where the auto company is headed and if any new plans are being adopted by it or not. Before ex- CEO Alan Mulally had hold of the smart car making company, it was seen that the firm was seen to undergo some massive changes within the management that helped it to boost upwards on the scale.
In the year that Mulally was seen to join the firm, the loss that was reported by the auto giants came around at $30 million. Despite the fact, the firm did not become bankrupt as it was handled quite perfectly by the CEO. From that point onwards, the hybrid car makers did not look backwards and only showed massive signs of growth. Since the time the control of Fords has been given to new CEO Mark Fields, questions are now being raised as to where the firm is headed under his guidance. The investors wish to know the current situation of the auto giant that they are investing on and whether or not under Fields rule is the company going to perform any better.
As per the analysts believe, the firm needs to carry out a lot of plans in order to compete with the rivals in the industry. Some of these plans include the bringing back the Lincoln brand which has been long ignored an also apply the much needed changes in the company that are taking place in the industry at quite a quick pace.
Lincoln has been targeted by analysts in their researches as the luxury brand supported by Fords Company has long been forgotten due to the struggles it has faced in the market. The CEO of the firm was seen to inform its investors that the fact that they are not yet a proper part of the luxury car industry is something to be taken into consideration and it will be looked after by the management soon. The first step towards success is establishing Fords cars into the luxury vehicle industry which is going to make their position clear on the front.
Fields also believes that if the correct amount of attention is given to Lincoln luxury cars, then the profit that can be raised from the sector will be huge for the firm. The auto makers are also planning to release these cars to China as well, within a given time period of 2014-2020 by spending around $2.5 billion for the process to be carried out perfectly.
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