It could secure top spot in the midsize truck market, only if the Japanese automaker plays its cards right.
Toyota Motor Corp (NYSE:TM) has sounded confident that its 2016 Toyota Tacoma 2016 model, set to be released early next year, will help it to propel in the top spot in the mid-sized truck market. That is great if the company is aware of the methods to play its card right. In today’s fast changing 'globalized' world, nothing is certain – especially when the Japanese automaker has many roadblocks ahead.
First, starting with the ‘wow factors’ of the truck, its low drag has made it possible for the vehicle to drive down on the road as smooth as possible, for which credit is rightly given to the company’s engineers, who have certainly made it possible. According to reports, it has the lowest drag coefficient in the entire market segment, which is quite an achievement for Toyota itself, since that translates into improved fuel efficiency.
A good deal of attention has been paid towards the ideal approach and departure angles, in which the break over angle is currently attached at 29 degrees and spread 21/31 between the front and the back.
Another noticeable aspect is the redesigning of the company’s truck bumper, but Toyota had come up with a very good explanation for that, which makes sense too. New regulations will spring up in the coming few months regarding the safety of pedestrians, which required a radical change in the design of the bumper vehicle and 2016 Tacoma responds to those issues.
As mentioned previously, the truck has a high fuel efficiency standards that will help the product ‘penetrate’ into the market, even though there is no final word out from the EPA to lend credence to those claims, making it difficult to know if it will be a market leader for it.
The truck engine will be powered by the V6 design, which is not available in any of Toyota’s other models, such as the Lexus, and from the looks of it, it seems to have the potential to take shot past the Chevy Colorado or GMC Canyon for its fuel performance, but it is too early to tell.
In addition to the high-powered engine, other internal features of the truck include two types of transmissions, a six-speed automatic gearbox, and a six-speed manual option. Speed manual is preferred because that is where there is more control of the speed of the car to check for fuel consumption for the environment conscious people, but automatic speed should not be ruled out either.
More surprises could be in store when the car will be officially launched, so it will not be surprising what else comes out of this 2016 model truck. Toyota’s stock price ended the day at $137.70, down 0.40% from the previous day.
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