Wednesday, 23 December 2015

Alphabet To Give A Tough Time To Rivals With Ford Motor Driverless Car Partnership


Alphabet to partner with Fords in the times to come for its driverless cars.
Alphabet Inc., along with Ford Motor Company, is reportedly collaborating with one another to come up with a joint venture where they will manufacture driverless cars together. According to sources close to the company, the Chief Executive Officer of Fords, Mr. Mark Fields is likely to officially announce the partnership in January during the International Consumer Electronics Show.
This collaboration is expected to be extremely lucrative for both the firms. Ford has been experimenting with autonomous cars since a long time and is devoted to conduct test drives of its cars on Californian streets soon. The complex software developed by Google will assist in bolstering the autonomous vehicle program in the times to come.
The search engine giant has already conducted tests on 53 cars that took place on the Texan and Californian streets. It has covered almost 1.3 million miles that have been logged to date. Through this initiative, massive data regarding autonomous driving has been collected.
The good thing for Alphabet with this collaboration is that it can now save billions of dollars that would be required to come up with an automotive plant. Moreover, it also does not have much expertise in assembly and car production. Ford at this point has automotive assembly plants that are ready for manufacturing driverless cars.

Sergey Brin, the co-founder of Alphabet, had claimed during this year that the tech giant is looking for options regarding manufacturing plants that are reliable. The reason is that it wants a partner to make use of their software for autonomous cars. It now seems that Fords is the best possible option to pace up the production of Google cars once they become popular in the consumer automotive market.

No official verdict has been observed from both the organizations as of yet, Alphabet has a history of offering its own software to other companies to assist them in the development of products. This can be governed via the acquisition of Motorola to come up with smartphones running on Google Android.

The previous week, Google made an announcement where it has plans to separate the Google Car segment where it will now function as an independent commodity where Alphabet will be its holding company. This initiative is part of competing with Uber in the times to come in terms of ride hailing.

The company is on the right track provided all the rumors associated to it are proved true. 

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