Fords Needs To Think About Its Own In-Car Software System

The auto giant has been advised to start working on a separate software system to be incorporated in its cars.

According to the most recent news about Fords Motors, it was seen that the shares of the auto car making company went down on the index by around 0.96% on the trading that took place on Monday. This dip that was witnessed in the market is now being considered as a consequence of the statement made by Don Butler, who is employed by the auto giant as its Head of Connected Services. According to Butler, the company currently needs to start bringing its focus on software plans and projects to be incorporated its own cars, rather than depending on other providers to give it a system. Butler also claimed that it is important for Fords business to experience a boom in the software and auto industry, it is mandatory that now the giant starts working on making its own customized software for the luxury and hybrid cars its produces as only that will help it to become better compete with the present competition in an improved manner. According to a report which was recent published by CNBC, it was stated that since the automobiles are rapidly becoming used to having a high end software system installed within them, the need for a separate system increases every day. Presently, Fords cars use a software system called SYNC which provides the users with the opportunity to connect their smart phones to their vehicles with ease. At the same time, developers in the market have built up another software app which gives the users a chance to obtain interesting apps on their smart phones and then use them in the cars made by the auto company, simply by commanding them instructions by voice. This app is called AppLink and it is just one of the examples of how progress can be made by the company if only it tries to make its software system a better offering for it customers. Reportedly, Fords management has already opened up a platform for different developments to be made within its software by developers in the market and this is being done for the past two years. However, Butler believes that to grow as a company, the luxury car maker needs to start bringing more ideas to the yard so as to sustain its position in the auto industry and to even get better in the process. This will first be done by accepting the need to own and build a separate system for its cars, which the auto giant still needs to put into action.